The EAC Market Place is an information product under our business and industry advisory services.
Through the EAC Market Place, ATEAS provides EAC businesses, especially MSMEs with sector specific trade and market intelligence that includes the following:
- Data backed sector characteristics such as market size, competition, growth trends and prospects
- Key trade and investment opportunities in the sector
- Sector legal, regulatory and operating environment
- Sector entry strategies
- Main players in the sector
The main aim of the EAC Market Place is to go beyond the rhetoric of ‘expanded market’ arising from the EAC Common Market Protocol, to actually establish where the opportunities lie in each sector, with a view to enhancing MSMEs knowledge of these sectors, thereby guiding their decisions on how to get involved.
The information will be provided in the form of 50- 75 pages B5 sized Sector Guides, written in an ordinary business person language and availed in both soft and hard copies. These will be supplemented by 5-7 pages summarised Sector Guides bulletins that will provide a snap-shot of the sector dynamic and opportunities.
ATEAS has received an incubation grant from the EAC-GIZ Incubator for Integration and Development in East Africa (IIDEA) to produce two sector guides in the Processed Fruit Juice and Finished Leather Products markets under the EAC Market Place brand. IIDEA is a joint initiative between GIZ and the East African Community (EAC) designed to promote people-centered and market-driven regional integration in East Africa.
ATEAS has also partnered with leading business organisations such as the East African Business Council (EABC) as well as trade promotion bodies such as the Export Promotion Council of Kenya to produce and disseminate the guides.